Swizz Beatz ‘Reethym of Life’ Advert

Last night in New York City, to an audience of global celebrities and influencers, Reebok Classics and Swizz Beatz unveiled their biggest joint project to date – the 2011 Reethym of Lite campaign.

Joining Swizz at the jam packed event was his wife Alicia Keys, Diddy, Clive Davis, Pharrell Williams, Beyonce, Jay-Z, Busta Rhymes, Maino, Alexandra Burke, Labrinth, Bluey Robinson, Wynter Gordon, Teyana Taylor, Chrisette Michele, Shontelle, and DJ Khaled, to list a few.